For the DHMP Group, the existing corporate identity was strategically translated into a clear and effective social media presence.
The project began with an intensive strategy workshop involving the marketing team to define objectives, positioning, target audiences, and the future role of social media within the company’s communication. Based on this analysis, a content framework was developed that clarifies which channels to use, how they should be managed, and which topics and formats support long-term brand visibility.
The visual language was refined for digital platforms, ensuring consistency with the corporate design while adapting it to the requirements of social media. In addition, realistic editorial plans were created to enable sustainable content production and provide the team with a clear operational structure.
The result is a strategically grounded and visually coherent social media presence that strengthens the brand and supports long-term communication goals.
Marketing: