Visual Identity
Inger Daniela DustmannDesign That Connects Body and Mind – A Holistic Approach to Coaching and Physiotherapy
The corporate design for Inger Daniela Dustmann was developed to visually express the synergy between coaching and physiotherapy. The central question guiding the design process was: How can movement, healing, and inner growth be translated into a visual identity?
"Movement has been proven to relieve pain –
and movement within the soul eases emotional pain."
The result is a dynamic yet structured design, reflecting the interplay of flow and stability. Inspired by the grace of movement and the grounding nature of healing, the identity merges dance-like fluidity with solid structures, creating a visual harmony between body and mind.
The guided and intuitively emotional movements should be made visible and tangible in the design through the use of color.
Inger Daniela Dustmann’s philosophy is based on the belief that movement not only alleviates physical pain but also helps release emotional blockages. This concept is woven into the design, making these transformative movements visible, tangible, and experiential—a brand identity that breathes, moves, and evolves.