A holistic communication design system for the interdisciplinary production L’UTOPIA, combining visual identity and interactive elements to reflect the spatial and artistic complexity of the project.
The identity is built on a series of graphic icon modules filled with photographic material from the production and embedded within a defined color system of gold, purple, and red. Arranged in sequence, these elements create recognition while expressing the diversity and atmosphere of the ensemble.
The design extends across posters, flyers, and program materials. A fold-out format expands from A5 to A1, revealing the different locations of the performance and reinforcing the spatial narrative of the project.
QR codes connect printed matter with digital content, enabling an interactive layer that extends the communication system beyond the physical medium.
The result is a coherent communication system that translates the production into a tangible experience — from initial announcement to on-site engagement.