INGER DANIELA DUSTMANN – PHYSIO & COACHING

Design connecting body and mind.A holistic visual identity for a practice positioned at the intersection of physiotherapy and systemic coaching. The concept translates movement into a visual language — expressing both physical mobility and emotional transformation through a balance of flow, structure, and support.

Inspired by the belief that movement can ease both physical and emotional pain, the identity makes movement visible as its central design principle.

The wordmark is built on the contrast between fluid, organic gestures and guided, intentional motion. The distinctive form of Inger introduces a sense of flow and continuity, reflecting change, development, and personal progress. In contrast, Daniela Dustmann acts as a stabilizing counterpart — grounding the mark with clarity, balance, and trust.

The chosen typeface combines geometric precision with subtle detailing, creating a visual language that feels both delicate and resilient. This interplay of softness and structure reflects the practice itself: a space where physical wellbeing and emotional growth are approached as interconnected processes.

Client
INGER DANIELA DUSTMANN

ART DIRECTION
WEBDESIGN
BRAND IDENTITY


@, with and for hellofarm Design Studio

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CATHARINA WERMANN