PDA – kaleidoscope

Kaleidoscope of Emotion

Art direction and visual concept for the final showcase of the Professional Dance Academy (PDA) at New York City Dance School Stuttgart. The project translates the idea of emotional and physical transformation into a visual narrative that reflects the intensity, diversity, and expressive range of contemporary dance.

The visual concept was developed as an extension of the performance itself — capturing dance as a constantly shifting state of emotion, energy, and identity. Rather than documenting movement, the imagery was designed to interpret it.

The creative direction focused on expressing contrast: control and release, structure and spontaneity, individuality and collective rhythm. Each dancer was staged as part of a larger emotional system, reflecting the multifaceted nature of the performance.

The resulting visual language translates choreography into composition — where movement becomes image, and emotion becomes structure.

Photography: Jenny Lyncker

Client
PDA Stuttgart

ART DIRECTION

@, with and for hellofarm Design Studio
Photography: Jeny Lyncker

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